Why I am back in school studying Multimedia Journalism. This pretty much sums it up.
excerpt:
"...if a sociological light is brought to bear on the media...a lively study of culture which is informed by a seriousness of moral and cultural purpose of a kind that is inconceivable from the point of view of cultural studies [is possible.]
"...sociology is not happy just to describe and explore what exists. [It is] driven by a sense of moral commitment and by a moral outrage at what presently passes for a good life;...
"...seek to know why things happen. ...develop an argument for why things ought to have happened differently in the past or could be made to happen differently in the future. ...refuse to take anything at all for granted. ... Sociology can in principle rescue the media ... from the trivialization to which they are otherwise all too susceptible.
"If a sociological imagination is brought to bear on the question of the media and their impact on cultural and moral values, then it is potentially possible to encourage people to think about the media for themselves. People in principle will be able to develop their own attitudes towards the media rather than simply accept what they are told."
Tester, Keith. Media, Culture and Morality. London: Rouutledge, 1994, pp. 4-5
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